Hotel Review: Hotel Vital Tel Aviv

IMG_20150107_121156

I arrived in the small loby of the boutique business hotel Vital on a very rainy winter day of January. In Jerusalem the roads were blocked because of the snow – one, two centimeters are enough to raise the emergency level to unbelievable levels, exactly like the 30 plus Celsius temperatures in Germany, while in Tel Aviv, the Deliiah storm was putting trees on the ground. From the Central Bus Station, I just walked for 40 minutes and reached the hotel, part of a bigger mall and in the close vicinity of important medical centers. As it was too early for the check in and I may have been look prety pittiful after the long walking in the rain, I was invited to take a seat and relax at the 12th floor business lounge. Fresh pastry and juices, as well as coffee and free Internet were available and took my time to recharge but also have a look over the beautiful city.

Newspapers are also available and for the first time in a long time I had the chance to touch a print edition of Jerusalem Post. The hotel guests are also offered in the morning complimentary copies of the NY Times with Haaretz inside, in an elegant black and white badge…(Let’s keep the politics outside the gates of this blog,ok?)

As I would be explained later during my complimentary tour of the facilities, there are more opportunities to relax offered during the stay to this boutique business hotel: the 200 sqm fitness center can be used for free. Tours and airport transfers are also offered which make the stay even more enjoyable, especially if you are for the first time in the bubbling Tel Aviv and for a short stay and you want to parcimoniously use your time.

IMG_20150107_130741

The room offer is very diverse, and it answers practically every specific needs of the diverse tourists and visitors: single junior, executive room, executive room with kitchinette, club, family room, deluxe, superior suite deluxe, executive suite. The rooms are provided with basic facilities, among which a very fast wifi, electronic mini bar, TV, desk and work place, telephone and voice mail, safe, bath robes and sleepers. Laundry services during the weekdays are availble. In order to give the guests time to relax and enjoy their time, the payment is done upon checkout. Special facilities for people with disabilities are also available.

The diversity of Vital Hotel offer explains the diversity of guests: from diplomats to people coming for medical treatments or families with children.

IMG_20150107_130815

The rooms are simply decorated, with modern furniture and warm colours. It gives you the feeling of being at home, with all those small facilities and basic comfort that you need,especially if you expect to stay on the road for a long time. The design as such, too much IKEA-infused, did not impress me too much but the rooms are spacious and not over charged.

I enjoyed this homely feeling especially at the end of my day out, exploring the area around the Weizmann street where the hotel is situated. First, it is the mall nearby, with its many offers and coffee shops and small restaurants, all tempting you to stay more with their sales season. A couple of minute of wallking away, there is the famous Kikar Hamedina, with the most expensive houses and many fancy boutique shops. If you want more shopping, Azrieli shopping mall is also close. For culture lovers, Tel Aviv Opera House, Habima Theater – where extraodinary dance performances are regularly taking place, an advantage to taste arts without knowing the language – or Tel Aviv Museum are aso within reach. But most importantly for the business visitors, the hotel is in the vicinity of the Israel Trade Fairs and Convention Center or the Diamond Exchange. And if you love the sea, 5 minute away by car and around 30 by foot, you can relax at the beach, admiring the view while eventually sipping a glass of red wine.

IMG_20150108_070425

In the morning, the energizing breakfast, with a lot of good dairy products, including the very delicious cottage cheese which always tastes the best in Israel, and freshly made pastry put you back on the good track. Looking out of the window of the 12th floor, the view of the bold city that never sleeps gives you a lot of motivation and inspiration. The pleasant background music helps you to return to normal life, one step at a time.

vital 1

Before leaving, a last email checking and booking printing for the next leg of my trips. Everything works fast and I can do my things within minutes and spend the rest of the time till checkout touring once again the neighbourhood. Although I never heard about this hotel before spending here one night, given the big demand of accommodations in Tel Aviv and Israel in general, I am sure I will hear once again about it soon.

Disclaimer: I was offered a complimentary stay and tour of the hotel, but the opinions are, as usual, my own

Waldorf Astoria, the newest luxury jewel of Jerusalem

DSCN0461

Weddings in Israel are usually extraordinary events, with a high concentration of joy and warm with welcoming families, gorgeous outfits and lavish food. The choice of the location is usually a long process as everyone wants to offer the best one. And what can be hotter than Waldorf Astoria Jerusalem, the chosen one even by Conde Nast as the best hotel in the Middle East?

DSCN0464

Long time residents of Jerusalem still cannot believe that this place, on Agron street, is finally more than an empty building about to fall. Initially Palace Hotel – the first ever luxury hotel in the Middle East – in the 1930s, property of the infamous Haj Amir el Husseini, it was purchased by the government in 1948 and turned into a building for offices. After being abandonned, the building was bought in 2003 by Reichmann family who invested $150 millionn in the refurbishing process. In March 2014, it was launched as the luxury hotel Waldorf Astoria, operated by Hilton Hotels and IPC Jerusalem. It is considered the longest restoration project in Israel’s history, but the results seem to be worth the waiting.DSCN0505

The architectural works were coordinated by Yehuda Feigin, who added to the original Waldorf Astoria standards a lot of Moorish, Arab or Roman influences. The fragility of the white marble is fixed with strength by the metal structures of the stairs, wrapped in the natural light entering from the huge windows.

DSCN0510

Etheral fragile glass presence, work of a team of glass artists that brought their materials from Czech factories coordinated by the local glass artist Jeremy Langford are bringing a touch of peace and serenity to the massive interiors.

DSCN0528

As in the case of many hotels of Jerusalem I had the priviledge to visit lately, the rooms are designed according to the highest modern standards – every guest is handled a tablet for checking emails, for instance – while keeping a classical ambiance.  Internet is available through both the public network and the special wifi offered complimentary in the rooms.

DSCN0527

Every one of the 226 rooms is an island of rest and peace. It suits both single and family travellers, with different price and standard categories. A slice of the lavish luxury from outside is brought in every room, either it is the chandellier or the delicate orchid flowers or the huge mirrors. The bathroom toileteries are signed by Salvatore Ferragamo.

DSCN0523

The atrium is the backbone of the hotel, aimed to bring the varied world of Jerusalem within the high walls brought together by the massive arches. Most of the artwork is local, as it is the inspiration. Couples dating for the first time are whispering their introductions near a cup of coffee or fresh juice, their emotions getting lost in the high ceiling. Who know how many of them will come back soon at the tiny reception asking for an appointment for renting a wedding location?

DSCN0524

The small octogonal marble atrium is organised around the special Waldorf Astoria clock. The flowers and the honey and brown colours of the upholstery are matching the reflexes of the watch. There may be many shadows in life, but we just need to see the good side of things…The clock, a Waldorf Astoria trademark, has 4 faces, with numbers written in Arabic, Hebrew, Roman and European style.

DSCN0518

Back visiting some of the rooms, I am notice so many small details, like this delicate glass lamp trunk that brings so much emotions in the corner.

DSCN0515

Following the local tradition, guests are welcomed with full heart and a generous bottlle of local wine. It may help to relax when preparing for a business meeting, for sure.

DSCN0514

Tired after walking the busy city, one can rest in the corner and watch the streets from under the fine and elegant curtain. Everything is set to be special in this hotel, with the smallest of the rooms being of 37 sqm, when the average is of 30 sqm.

DSCN0509

The more parts of the hotel I am discovering the more I feel like in a small city. Every once in a while you can rest and enjoy your time, surrounded by the games of light.

DSCN0504

At the beginning of January, the hotel is not very busy, but I am told to wait and see the time of the Jewish holidays of Pesach or Rosh Hashana when it is hard to find an available room.

DSCN0503

Sometimes, I feel like I am the guest in a huge castle, whose gigantic dimensions are made more human through the warm of art.

DSCN0499

One of the staples of the hotel are the glass chandelier, glittering like little diamonds, put together after days of work. The ballroom can host around 900 people, the right amount of guest to have to a wedding, isn’t it?

DSCN0493

On the way to any of the 12 meeting rooms, the warm colours of art can make you smile. It is also about emotions here, but the positive ones.

DSCN0489

When the natural light is missing, the combination of the chandeliers reflected in the mirrors and enlightened by the reflexes of carpets and walls create an universe where you expect wonders.

DSCN0486

About expectations and wonders is talking also the lobby art installation in the lobby, by Jeremy Langford, a metaphor of peace and hope.

DSCN0478

Either I stay on the old or the new side of the hotel lobby I start to feel at home. This city cannot exist outside history and the architectural solution implemented here brings together all the layers of history and influences that are part of the big story: Roman or Greek arches, Byzantine mosaique, massive marble columns, Oriental carpets, European glass, tailored furniture with exquisite upholstery or Turkish crafts.

DSCN0473

Even the nature from the hills around Jerusalem is brought, wild presences framed by the orderly lines.

DSCN0459

It is past the middle of the day and it is about time to stop the exploration and have a taste of the fine dining.

DSCN0534

The cheese raspberry cake accompanied by icecream not only looks good but it is also delicious, with a balanced mixture of fruity aromas.

DSCN0531

One of the most unforgettable impressions is left by the geometricall chocolate lava cake, also accompanied by icecream, but served warm. While going one more bite ahead, I cannot but think about how many changes these walls had seen and how there is always a hope for good. This, but especially the chocolate cake, qualifies me for a permant returning visitor status in this oasis of luxury.

Disclaimer: I was offered a complimentary tour of the hotel, but the opinions are, as usulal, my own. 

1001 Nights at Mt. Zion Hotel in Jerusalem

DSCN0263

It is winter in Jerusalem and there are alarming news running on TV about the imminent coming of a serious wave of snow – to be read that will last maybe one, two days instead of a couple of hours. As winter is not my friend and the last place on earth I want to be bothered by snow is in Jerusalem, I dream about a warm place where I can forget about cold and other bad snowy news. At least for one night, Mt. Zion Hotel is the perfect choice.

DSCN0264I passed near the hotel many times when on my way back from the city center, but was never too curious to have a look inside. Now, I have enough free time for slowly walking there from the city center – around 30 relaxed minutes. It is situated very close from the lively Tahana Rishona, where regularly events are taking place, but also from the tasty and affordable restaurants in Rehavia. Although close to entertainment areas, it is very quiet and discrete.DSCN0265

As the check-in takes place around 14.00 o’clock, I still have time to admire the stylish metal furniture with comfy blue pillows and the old Oriental carpets. I try to move from a place to another, curious to test many vantage points. The hotel overlooks the Hinnom Valley, the old city walls and the David’s citadel and the historical Yemin Moshe area.

DSCN0279Everything is suited to bring you peace and relaxation. I instantly fell in love with the painted wood of the furniture and the mixture between delicate vegetation and metal works. I fill my time reading various leaflets with information about tours and other attractions in English, Russian, French or Spanish or having a look at the good looking cakes from the bar. The friendly reception personnel, fluently English speakers, can help the guests to make various reservations, including airline and various flight details confirmations.DSCN0282I reach my room through a maze of corridors leading to a small courtyard and a garden surrounding a pool. Once I open the door of my suite, I am exactly in the kind of room I am expecting to have when on the road for a long time. Smooth colours, moderately stylish interior, a lot of space to both work and rest and relax.DSCN0283The metal framed furniture is also present here, but the intensive presence of wood brings the ambiance in the room to a more feminine, easy to cope with presence. I am in love with the colourful glass doorknobs of the close. I instantly find my place to the working table and happily start using the advantages of the very fast Internet – as everywhere in Israel, listen to that, dear Germany…Working in a space without windows is not necessarily my favourite type of office though.DSCN0284However, I can move with my laptop in the living room or on the balcony, but I am afraid will be too distracted to work by the beautiful view. The inviting bottle of red Yarden wine – one of my favourites – or the crafted cakes and fruits as well as the arabesques of the tables will be too disturbing. So I better go back into the windowless room to have some work done fast. DSCN0286

The rooms are fully equipped with everything you need in your modern life: big TV screen in the main living room and another small one in the bedroom, phone, hair dryer, tea and coffee making facilities, personal safe, air condition in every room. The doors lock automatically upon closing and everything makes you feel safe and relaxed. The beautiful smell brings you back to the world of 1001 Nights.

DSCN0288For longer or more family oriented stays, the kitchen offers the chance for preparing healthy meals. Out of the 137 rooms of the hotel, recently refurbished, 38 are Deluxe and family oriented, out of which 11 do have a balcony. The mini fridge can accommodate enough food for a couple of days. By request, a crib can be offered to families traveling with infants. Babysitting service is also offered. DSCN0296The Moroccan sink of the bathroom is another episode of the Oriental nights, with scents of lemon soap and various fine toiletries. DSCN0298A day in Jerusalem, either as a local or as a tourist is never easy, so spending time in the balcony and admiring the view is an inspired choice. Otherwise, those with more time can book a relaxing hammam stay or a spa treatment. The outdoors swimming is open from April till October.DSCN0304After going out to one of the many restaurants of the Tahana Rishona or Rehavia, the sweet treats from the room are the happy ending of the day. Bite after bite, I like to look more and more around in the suite, trying to figure out all the small details of the interior design. It seems that there is a duel between different strength of strong materials: stone, leather, metal, wood. Every single details is well balanced and harmonized by the choice of colours.DSCN0310In the morning, I woke up in the sound of the birds. The ecological and ergonomical pillows took a good care of my dreams and I feel fresh for a fresh start into the day. Just another beautiful day outside is waiting for me. Clearly, there is still a chance that there will not any winter in Jerusalem.DSCN0317Soon, I have to leave my secret retreat for the night, and I want to have one more look around my suite. These big walls were used since the end of the 19th century, at the beginning as an eye hospital. Mount Zion (Har Zion) is used as a hotel only in the last two decades, but it seems that the various redesigns brought the best from all worlds, with a lot of facilities and exquisite furniture and decoration choices for the guests.DSCN0319The breakfast helps me to forget that very soon I have to leave everything behind. The welcoming Israeli breakfast is waiting for me, with a mixture of various fruits and vegetables, fresh juices that can be made on the spot, traditional shakshuka. even cheesecake. For the summer mornings, the buffet can be tasted on the outside terrace. During the day, the restaurant and bar near the reception offers various special easy local meals, such as salmon filets, cheese plates, Greek and haloumi salad, falafel, kubeh or hummus as well as fresh sandwiches.DSCN0321

It is time to say ‘good bye’, but after such a lovely and welcoming stay, I plan to go back to enjoy some more spa and wellness one day. The sooner the better!

Disclaimer: I was offered a complimentary night at Mt. Zion Hotel, but the opinions are, as usual, my own

King David Hotel Jerusalem, the full taste of history

DSCN0369

Jerusalem is overwhelming due its heavy mixture of history, religion and politics, but there is also a different way to get to know the city, through its special luxury locations. Where, of course, between two sips of high end tea and morsels of gourmet food one can also learn a lot about historical facts, figures and events. Out of many places I’ve visited in Israel, nowhere suits more this description than the King David Hotel. When it was opened in 1931 after almost 10 years of hard work, the construction made of the local limestone, was partially owned by Ezra Mosseri, a director of National Bank of Egypt.DSCN0372The interior design details were slightly changed since then, keeping the old Oriental charm in the carpets or wall glass decorations. The dark corners are an invitation to discretion and peace, outside the always busy outside world. Special visitors enjoy usually the quietness of the reading room, with its cakes, coffee and teas.DSCN0398In a place where high profile political figures, from Margaret Thatcher to Clinton family or Nicolas Sarkozy or the current American president or King Abdullah I of Jordan or many others, were always at home here, every object has its own history. For instance, this massive wooden table, where the peace with Jordan was signed that was especially traveled on to Cairo. If the wood would have the gift of talking, how many news will provide…And over the last century, the hotel assumed its high profile and VIP status. Which had a price to pay sometimes, as it happened in July 1946 when the British headquarters hosted in the Southern wing were the target of an attack.

DSCN0376

After the Six Days War, two additional floors were added, offering a perfect view over the Mt. Zion and the old City of Jerusalem. The hotel went regularly through various design lifting, but the original style was always maintained. Some hotels may change dramatically from an era to another, but King David always remains the same, outline the representatives of the company that guided my visit from the lobby to the top of the building. Nowadays, the hotel is part of the Dan Group Hotels, which decided to keep the spirit of the place, operating minimal changes at various levels, but using almost the same type of materials.

DSCN0375

At the beginning of January, there is the best time to book a room, as there are not too many visitors on the way, except the regular, faithful guests. The hotel has its own portfolio of customers, that keep coming here over and over again over the years. Like the Douglas Family (the Kirk and Michael, of course) who always stop here for a shorter or longer stay. The rate of returning guests is around 50%, and most part of the year, the hotel is fully booked.

DSCN0377

The outdoor pool, the biggest of this kind in Jerusalem, is ready to be used two weeks before the Jewish holidays of Pesach – around April – and is open till the mid-November. The beautiful big garden offers a great relaxation oasis, but also enough space for children to play. Especially during the big Jewish holidays, the hotel is usually booked in advance and various family events are hosted all round the clock.

DSCN0384

When the weather does not allow the outside wanderings – meaning that there are only around 10C -the special gourmet restaurant, with outstanding French touch offers a delight to the senses. At the beginning of the last year, I was invited to have a taste of the high-end afternoon tea, an innovation among the hotels in Jerusalem, which impressed even a very selective person as me.

DSCN0380For children, there are special babysitting services offered, unique gifts and tailored meals. From weddings – of up to 250 persons attendance – to various special events – like bat or bar mitzva – parties, the space can suit every special needs. There is even a special synagogue that can be used for unique occasions. The only condition is to make a reservation many months in advance, as the demand is very high. DSCN0387The wine collection has almost everything an expert and wine lover would expect. Enough to test and taste for a couple of years from now on. The prices are usually affordable, allowing also local people to have their unique moment of glory here.DSCN0388

The Regence meat restaurant is asking for a special extensive tasting experience, and the menu list where I spotted various kosher lamb veals and goose liver meals, regularly changed up to season or the gourmet preferences, makes the imagination wander far far away in the world of delicious foods. For the night owls, the Oriental Bar is open daily from 17 to 00 o’clock.

DSCN0395

Moving from a space to another is like visiting both a museum of history and a classical arts and design location. The current view is the result of the hard work of Adam Tiani, commissioned to do various changes into the structure and outlook of the rooms also.

DSCN0405

Special business oak room is available for hosting private dinners or business presentations, being provided with the latest facilities and technology, including free wifi and space for special projections. The old historical sepia or black and white paintings are here to remember how past, present and future should always stay connected. For the corporate clients, members of the Corporate Club, there are special facilities and discounts offered. The hotel also has a private parking place.

DSCN0408

High-end modern facilities are also provided by the fitness space. Outdoors, the tennis grounds are offering even more options for a fit stay at the hotel. There is also a ping pong space and a hammam for a relaxing ending of the sport practice.

DSCN0415

As in the case of the lobby, the rooms have an Oriental touch, with warm colours and simple combinations. 130 rooms are maintained in the typical old style, with a view over the old city of Jerusalem. If the lobby evokes the reminiscence of the old Egyptian or Syrian influences, the rooms were little by little oriented towards a more residential and business outlook. The silks of the curtains and the velvets of the bed covers are creating powerful impressions and a special mysterious ambiance.DSCN0423The diversity of the rooms and suites offered answers a big  is big and especially the big families with children are given a lot of choices. There is the Jerusalem Suite and the Royal Suite, the President and Deluxe Suite, the Executive and various Duplex suites. The views are different, but there is hardly a view that can be considered ‘bad’ in Jerusalem, as every corner may have its special history and special memories. For those interested to find out more, the hotel can book special tours made by recognized experts.

DSCN0429All the rooms are provided with wifi and at the top floors, the tv set is inserted in the bathroom mirrors. Sliding panels can extend or separate the spaces, in order to . A special concierge service is registering the requests of the customers before arrival trying to offer the best expectations. “Our customers, some of them frequent guests for over 30 years, know what they want. We just want to offer answer their demands”, I am told by the representatives of the hotel.DSCN0430There are at least 6 volumes of signatures of the famous guests of King David Hotel. From private political meetings to VIP family gatherings and film shooting – Exodus was filmed here in 1960 – this hotel has a lot of stories to tell. The secret of its survival despite various hotel trends and fashions and boutique temptations: building a brand and keeping the stories in. Like the city of Jerusalem itself.

Disclaimer: I was offered a complimentary tour of the hotel, but the opinions are, as usual, my own.

Review: The Market Courtyard-Jerusalem Suites: your home far away from home

DSCN0336Nachlaot is one of the nicest neighbourhoods of the busy Jerusalem, with its traditional small houses, quiet parks where people can meet to talk the latest news or play some chess or shesh besh, small green streets and local synagogues. During the sunny days, the old buildings are wrapped into the light and made you forget which century you are living in. I passed along HaCarmel street many times before, but never had the reason to stop for more and read its messages. It is close to the famous Mahane Yehuda Market and the flea market from Agrippa Street, but also from the Central Station and the Light Rail. The friendliness of the people and the colours of the streets invited me to stay more and this is what I did before checking my apartment at the Market Courtyard -Jerusalem Suites.

DSCN0344

Once I was given the key, some small details about entering the courtyard and the house and some codes – everything looked very safe – , I am free to discover my residence for the rest of the day and the night. My apartment has a big living room, a bathroom, a bedroom that gives into the interior yard, a kitchen and a balcony where I am thinking to spend as much time as possible.

DSCN0346

The bathroom is spacious enough, with a bathtube, a priviledge that is not easy to have, either in apartments or hotel rooms in Jerusalem. Hot water is available round the day and everything looks white and clean.

DSCN0347

The kitchen is provided with minimal amenities: a fridge, a microwave, coffee machine, coffee and sugar. It is enough space to give you inspiration to cook a family meal and the vicinity to the Machane Yehuda offers more than an opportunity to make yourself, your family and children feel like home. As the table in the living room can be enlarged and made bigger, you can also have a big meal, eventually with your new friends.

DSCN0348

The decorations are minimal, but with good taste, especially the old black-and-white pictures from the old city or the posters about art exhibitions. The furniture is custom made, with serious brown and red pillows that brings more life into the room.

DSCN0349

The residences are tailored for short, medium and long stay, as you can rent them for the day, week, month and even year. It works very well for couples, single travellers longing for the feeling of being at home, families with or without children. The wireless works very well and there is TV and air condition too. Well-written and interesting books about Jerusalem and history of Israel are inviting you to plan more wisely the next legs of the trip.

DSCN0350

The bedroom reminded me a bit of a bungallow, and as in the rest of the house, the details are minimal, offering enough space for moving and thinking freely. Who needs too much furniture when you are on vacation? The closet is big enough to accommodate different wardrobe needs. Mine gave to the courtyard and was quiet for this time of the year – beginning of January.

DSCN0352

The Market Courtyard (or the Hatzar Hashuk, in Hebrew) is a historical building, preserved and reinvented as an apartment building, keeping in mind the traditional elements of the Jerusalem architecture. Its internal courtyard leads to a 3-storey building, each new and provided with modern facilities. Every residence offers a different view of Jerusalem: either the Nachlaot or the marketplace bustle. If you are lucky enough to stay at the top floors, you can even have a view of the Israel Museum, the road to Gilo, or the Supreme Court Building.

DSCN0355

My balcony offered a view over Nachlaot, without too many people outside during the day, but apparently with its own secret life during the night. In the middle of the night, a guitar player and singer in the park, made me think about some local Romeo and Juliet story, and these thoughts kept me busy enough for not trying to bother the solo concert. The balconies are big enough to allow you spending a good part of the morning there and if you want to better understand this city and its people, this seems to be a good standpoint to start with.

DSCN0356

The courtyard offers a fascinated view, and its interior yard offers opportunities to the guests to meet and, who knows, to plan some trips together. The green plants hanging fhe balconies give an air of familiarity and friendliness. The main construction was originally built in 1886, and was part of the larger efforts to bring more Jewish population outside the walls of the city of Jerusalem. The old stones of the courtyard can be a reminder of the old and many untold histories.

DSCN0359

When it was about time to go to my next destination, I had the feeling that I have to leave a place that I was just starting to become too familiar with to abandon without regrets. The Nachlaot and the secrets kept into the courtyard were calling me back. I wonder if the guitar musician still singing in the park?

For more insights from this accommodation, check the dedicated Pinterest board: https://www.pinterest.com/ilanaontheroad/the-market-courtyard-jerusalem-suites/

Disclaimer: I was offered a one-night stay at the Market Courtyard – Jerusalem Suites, but the opinions are, as usual, my own

Fancy staying in a cinema? Think about Esther Cinema Hotel in Tel Aviv

??????????

Tel Aviv has not only a very spectacular real estate, with impressive prices that may easily compete with Beverly Hills or Manhattan, but also went through an dramatic development of the hotel industry. The creative spirit of the people were able to adapt to new situations, giving new destinations to old buildins, while keeping the original spirit. An example in this sense is Esther Cinema Hotel, hosted in a traditional Bauhaus building in Dizengoff Square.

??????????

The cinema was inaugurated at the end of the 1930s, as the property of Moses and Esther Nathaniel both born in Aden that emigrated in 1924. The cinema was considered as part of their contribution to the improvement of the cultural life in the country, and Esther Cinema succeeded to be a noteworthy institution, part of the Dizengoff Circus complex. Classical movies were displayed here, including top European and American productions. Provided with the last cry technology brought from all over the world, it used to host around 1,000 people. ??????????

At the beginning of the 1990s, the cinema went through serious financial problems and was soon purchased as part of the Atlas Hotels network. The original structure was kept, and the space was separated into 83 hotel rooms,  with 2 new suites recently added. The rooms are provided with modern amenities, such as air condition, multi-channele cable TV, coffee and tea facilitis, safe, free wifi. It also has a business lounge and offers to the guests the possibility to use a nearby gym for a moderate fee. The location is perfect, as it provides access within minutes to the beaches, as well as to shopping avenues and many restaurants, some of them open all round the week and the year.

??????????

When you enter the hotel lobby now, you may be tempted to go directly to the reception desk and ask what movies are in the program tonight. Original projectors and classical ads are displayed, as well as original chairs. Some of them were converted to the modern style, but keeping the furniture fashion typical for the Bauhaus design. Regularly, classical movies are projected in the lobby, with popcorn treats included. The rooms also do have a traditional touch, with ads and posters that may remember about the golden times of the cinema.

??????????

The monumental staircase is a trademark of the hotel and still looks as a work of architectural avantgarde. It radically separate with vertical lines the enormous interior space of the building, creating a deep perspective in the middle of the building, similar with the voids in the water during high storms.

The stairs lead to a terrace on the upper level, from where one can admire not only the fancy Dizengoff Avenue with its expensive shops and glamorous restaurants, but also the dynamic city of Tel Aviv and its ports.

In this modern network and spectacular life that seems to never rest, the cultural and historical legacy of Cinema Esther stays as a reminder of how far you can go if your mind aims for change.

For more images from the hotel, have a look at the dedicated Pinterest board: https://www.pinterest.com/ilanaontheroad/esther-cinema-hotel-tel-aviv/