How can you talk about Vienna in terms of tourism branding without being obsolete? A great city that does not need too many words for inviting you to visit.
Everything is a matter of creating the interest and keeping the potential visitor close to it. At the ITB, it was brought a big phone that you can call if you have curiosities about this city. From the weather or cultural events or any happenings, your questions will be answered by a lady whose job is to talk with anyone interested about Vienna. There will be prizes for those asking good questions!